Privacy and Data Security Takes Many Forms
Personally Identifiable Information
It doesn’t natter if you own a health and wellness business or a national chain of super shopping centers, your business uses, manages, shares, and stores Personally Identifiable Information (PII).
Whether you type your customers information in a spreadsheet, share customer relationship data through an application, share it by email or application user account, and/or store in a Customer Data Platform (CDP), you are responsable for making that data safe and secure. Businesses maintain PII for their customers, associates, prospects, patients, employees and other people depending on their industry.
Personal data is any information that can be used to identify a person directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
It’s crucial for any business who manages personally identifiable information that they follow a robust, transparent, secure, private, and legal internal compliance process.